I recently saw an episode of the Martha Stewart Show where she interviewed President Bill Clinton and was reminded just how powerful teleseminars are. OK, so you have the glitz and glamour of TV and you actually get to see the person being interviewed but often it's their message that is more important. Television programs reach millions of viewers but I believe that, with the right marketing and of course depending upon the pulling power of your guests, that teleseminars can ultimately have the same reach.
One of the biggest advantages that teleseminars have over television is that you don't need a big budget to produce a teleseminar. Therefore you don't need a sponsor and you don't need advertising. The interview with President Clinton was constantly interrupted by advertisements which ruined the flow of the program and, because of these interruptions, it did not completely hold my attention.
Now I know that it's possible to record TV programs without the ads but the majority of individuals will still view the program as shown. And it's not just the advertisements that detracted from this special interview. Martha Stewart also had a number of items that she had to plug during the program as well.
She also made some interviewing blunders where the emotional bank account that had been generated between her and President Clinton noticeably dropped. It was her show but he was not only the guest, he was the star and sometimes she lost sight of that fact. There were occasions where she interjected before he had finished making his point. She was just too eager to get her own point across.
Perhaps the most noticeable example of when she did this was when a member of the studio audience asked what he wished he could do that he hadn't done as yet. He replied that he wanted to climb Mount Kilimanjaro and Ms Stewart immediately piped in that she had climbed it. As soon as the words escaped her lips you could sense his irritation and she quickly added that "it was hard" but the damage had already been done.
President Clinton simply ignored her and went on to talk animatedly about something else he wished he could do, focusing his energy on the person who asked the question. Ms Stewart had the good sense to keep quiet this time.
She also had another guest for part of the show which I thought was completely unnecessary. Surely someone as engaging, charismatic and knowledgeable as President Clinton can hold the attention of an audience for an hour? While the other guest was on the show President Clinton was pushed to one side and at times he looked out of place.
Nonetheless, it was an interesting interview but I couldn't help but think that I would have rather listened to President Clinton being interviewed by an expert interviewer in an hour-long teleseminar without unnecessary interruptions or distractions and no playing of musical chairs.
One of the biggest advantages that teleseminars have over television is that you don't need a big budget to produce a teleseminar. Therefore you don't need a sponsor and you don't need advertising. The interview with President Clinton was constantly interrupted by advertisements which ruined the flow of the program and, because of these interruptions, it did not completely hold my attention.
Now I know that it's possible to record TV programs without the ads but the majority of individuals will still view the program as shown. And it's not just the advertisements that detracted from this special interview. Martha Stewart also had a number of items that she had to plug during the program as well.
She also made some interviewing blunders where the emotional bank account that had been generated between her and President Clinton noticeably dropped. It was her show but he was not only the guest, he was the star and sometimes she lost sight of that fact. There were occasions where she interjected before he had finished making his point. She was just too eager to get her own point across.
Perhaps the most noticeable example of when she did this was when a member of the studio audience asked what he wished he could do that he hadn't done as yet. He replied that he wanted to climb Mount Kilimanjaro and Ms Stewart immediately piped in that she had climbed it. As soon as the words escaped her lips you could sense his irritation and she quickly added that "it was hard" but the damage had already been done.
President Clinton simply ignored her and went on to talk animatedly about something else he wished he could do, focusing his energy on the person who asked the question. Ms Stewart had the good sense to keep quiet this time.
She also had another guest for part of the show which I thought was completely unnecessary. Surely someone as engaging, charismatic and knowledgeable as President Clinton can hold the attention of an audience for an hour? While the other guest was on the show President Clinton was pushed to one side and at times he looked out of place.
Nonetheless, it was an interesting interview but I couldn't help but think that I would have rather listened to President Clinton being interviewed by an expert interviewer in an hour-long teleseminar without unnecessary interruptions or distractions and no playing of musical chairs.
